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Thursday, August 23, 2012

PENGUIN 1.2 OR PENGUIN 2.0

Posted on 12:22 AMby with 2 comments
...Coming Soon.
The next Penguin update, if the trend continues, appears to be coming soon. As touched upon earlier, Matt Cutts recently commented on the issue when asked questions at the end of his keynote at the SES San Francisco.
In response to a question regarding the Penguin updates his comments were:
“Hey Barry, I wasn't saying that people needed to overly stress out about the next Penguin update, but I'm happy to give more details. I was giving context on the fact that lots of people were asking me when the next Penguin update would happen, as if they expected Penguin updates to happen on a monthly basis and as if Penguin would only involve data refreshes.

If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger. Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates. Likewise, we're still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It's not the case that people should just expect data refreshes for Penguin quite yet.”

Saturday, July 21, 2012

LinkedIn Profiles – New Look and Added Features

Posted on 4:13 AMby with No comments
Have you been on your LinkedIn profile today? If so, you might have noticed your profile has a new look and some added features. I first found out about this via TheNextWeb and as soon as I logged on to my profile, sure enough, I was greeted with their new Post-It note checklist.

The post-it note guided me through some items I still needed to add to my profile, like a better description of what I do at my current position, as well as past employment.

How to do Onsite-Social Media Optimization?

Posted on 4:11 AMby with 2 comments



" Social Media is about the people! Not about your business. Provide for the people and the people will provide for you." - Matt Goulart




Social Media Optimization is an outstanding way to promote your business on the web and create strong brand recognition in a very short period of time worldwide. By doing SMO, it can help build market reputation and ensure success of your business. As in our previous email, we have covered the topic on How to think Social ? In continuation to that, we will tell you more on how to do Onsite Social Media Optimization:
  1. Your website is your command center - Place social media communication front-and-center on your website. This provides another way for people to discover your social media channels and increase your visibility. Consider adding following to your homepage- tweet stream, a link for users to "Like" your page, blog, testimonial and customer feedback.
  2. Instant Personalization - We all want to see stuff that matters to us, our friends, our job etc. Facebook and LinkedIn cater to that need by providing features like personalized search results, news feed, invite friends etc. Few things that you can do on your site are -
    1. At login screen, show other friends who are using your website (take FB like button)
    2. Once logged in, show his network's activity e.g. Spotify shows what my friends are listening to or, have listened in past.
    3. Recommendations can also be made relevant through personalization. e.g. TripAdvisor
  3. Make your content easily shareable - Ensure that content is sharable across the web e.g. Slideshare's "Embed Slide" option, or, YouTube's "Embed Video in your page" option. Also, add other sharing options like Facebook, Twitter & LinkedIn.
  4. Recognition always works well - if you have users who contribute by going above and beyond, recognize them. E.g. SEOMoz Top Users, Top Fans app and other leader boards are powerful tools to motivate customers.
Stay tuned to get tips on off-site social media optimization.
Cheers
SocialAppsHQ
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