ROI on Optimization Isn’t Just for Marketing. There are more departments that publish online content, but it’s a good example of the opportunity that companies have to make it easier, more efficient and effective for intended audiences to discover and engage with a company’s content. If Marketing can show a ROI based on content optimization that attracts...
Tuesday, December 6, 2011
Posted on 9:12 PMby Parik Seth with No comments
When most people think of SEO for a company, it’s usually for a marketing purpose. That makes sense since SEO is such a low-cost, high impact and measurable method of attracting new customers and revenue. However, I think looking at SEO and optimizing of social media solely as a marketing function is like looking only at the eyeball of your favorite...
Friday, November 11, 2011
30 Ways To Get More Engagement on Social Media
Posted on 4:51 AMby Parik Seth with No comments
Recently Facebook introduced the new "Talking aboutthis" metric into Facebook pages and this new metric iseven more important than how many fans you have sinceit does not matter how many fans you have if none ofthem are engaging with your brand. With more engagement on social media you can builda more compelling and powerful online bra...
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