Wednesday, June 6, 2012

I M (is) fun!!!

Posted on 9:51 PMby with No comments

Disclaimer : People who didn't actually get my pun, IM in the title meant Internet Marketing.

Back in the day, when I was still a kid, or maybe a grown up kid, I used Internet just for fun and you know what and of course to download movies and projects.

Then came Facebook and I became one of its foremost addicts. Facebook was all about friends and of course chicks. Well, more about chicks...anyway, what I mean is, it was all about time pass and enjoyment.

Then I was introduced to the amazing world of Internet Marketing and for the first time in my life I felt 'Wow!! I never knew this.' I have been in awe of the web and the socia media ever since.

This is not something I do for a living, yes of course for a living, I am not doing this for charity. What I meant was not 'just' for a living. I actually kind of like it. I like exploring the new dimensions of web everyday and there's really too much information to grasp. Having been in this arena for quite a few years now, I can definitely say, I am a pro. Or, may not be a pro, but definitely I am better than an amateur. I am still in the process of learning and will always be.

This virtual world is changing and growing too fast and I don't want to be left behind.

Tuesday, June 5, 2012

Expanding Google Analytics Social Reports: Tracking Links To Your Site Content

Posted on 5:04 AMby with No comments
Have you ever wondered which other pages on the web link to your own? Wouldn’t it be nice to know which sites are talking about your content, and in which context? Well, a problem no more: now you can see all the backlink URL’s, post titles, and more right within the new Social reports.
The concept of trackbacks, a protocol by which different sites could notify each other of referencing links, first emerged back in 2002. Since then, the blogosphere has grown in leaps and bounds, but the requirement for each site to explicitly implement this protocol has always stood in the way of adoption. If only you could crawl the web and build an accurate link graph. The good news is we already do that at Google, and are now providing this insight to Google Analytics users.
If you’re not familiar with Trackbacks, then think of it as automated Google Alerts for all of your pages: you publish new content, we scour the web for pages that link to it and build automated reports for you right within Google Analytics - simple as that.
These reports provide another layer of social insight showing which of your content attracts links, and enables you to keep track of conversations across other sites that link to your content. Most website and blog owners had no easy mechanism to do this in the past, but we see it as another important feature for holistic social media reports. When you know what your most linked content is, it is then also much easier to replicate the success and ensure that you are building relationships with those users who actively link to you the most.
To learn more about the new Social and ROI reporting, take a look at our announcement last month, and also take a look at in-depth example of how to use these new reports to measure your user’s engagement in Google+. Posted by Ilya Grigorik, Google Analytics team

Friday, June 1, 2012

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