Saturday, September 15, 2012

Thursday, August 23, 2012

PENGUIN 1.2 OR PENGUIN 2.0

...Coming Soon.
The next Penguin update, if the trend continues, appears to be coming soon. As touched upon earlier, Matt Cutts recently commented on the issue when asked questions at the end of his keynote at the SES San Francisco.
In response to a question regarding the Penguin updates his comments were:
“Hey Barry, I wasn't saying that people needed to overly stress out about the next Penguin update, but I'm happy to give more details. I was giving context on the fact that lots of people were asking me when the next Penguin update would happen, as if they expected Penguin updates to happen on a monthly basis and as if Penguin would only involve data refreshes.

If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger. Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates. Likewise, we're still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It's not the case that people should just expect data refreshes for Penguin quite yet.”

Saturday, July 21, 2012

LinkedIn Profiles – New Look and Added Features

Have you been on your LinkedIn profile today? If so, you might have noticed your profile has a new look and some added features. I first found out about this via TheNextWeb and as soon as I logged on to my profile, sure enough, I was greeted with their new Post-It note checklist.

The post-it note guided me through some items I still needed to add to my profile, like a better description of what I do at my current position, as well as past employment.

How to do Onsite-Social Media Optimization?




" Social Media is about the people! Not about your business. Provide for the people and the people will provide for you."
 - Matt Goulart




Social Media Optimization is an outstanding way to promote your business on the web and create strong brand recognition in a very short period of time worldwide. By doing SMO, it can help build market reputation and ensure success of your business. As in our previous email, we have covered the topic on How to think Social ? In continuation to that, we will tell you more on how to do Onsite Social Media Optimization:
  1. Your website is your command center - Place social media communication front-and-center on your website. This provides another way for people to discover your social media channels and increase your visibility. Consider adding following to your homepage- tweet stream, a link for users to "Like" your page, blog, testimonial and customer feedback.
  2. Instant Personalization - We all want to see stuff that matters to us, our friends, our job etc. Facebook and LinkedIn cater to that need by providing features like personalized search results, news feed, invite friends etc. Few things that you can do on your site are -
    1. At login screen, show other friends who are using your website (take FB like button)
    2. Once logged in, show his network's activity e.g. Spotify shows what my friends are listening to or, have listened in past.
    3. Recommendations can also be made relevant through personalization. e.g. TripAdvisor
  3. Make your content easily shareable - Ensure that content is sharable across the web e.g. Slideshare's "Embed Slide" option, or, YouTube's "Embed Video in your page" option. Also, add other sharing options like Facebook, Twitter & LinkedIn.
  4. Recognition always works well - if you have users who contribute by going above and beyond, recognize them. E.g. SEOMoz Top UsersTop Fans app and other leader boards are powerful tools to motivate customers.
Stay tuned to get tips on off-site social media optimization.
Cheers
SocialAppsHQ

Wednesday, June 6, 2012

I M (is) fun!!!


Disclaimer : People who didn't actually get my pun, IM in the title meant Internet Marketing.

Back in the day, when I was still a kid, or maybe a grown up kid, I used Internet just for fun and you know what and of course to download movies and projects.

Then came Facebook and I became one of its foremost addicts. Facebook was all about friends and of course chicks. Well, more about chicks...anyway, what I mean is, it was all about time pass and enjoyment.

Then I was introduced to the amazing world of Internet Marketing and for the first time in my life I felt 'Wow!! I never knew this.' I have been in awe of the web and the socia media ever since.

This is not something I do for a living, yes of course for a living, I am not doing this for charity. What I meant was not 'just' for a living. I actually kind of like it. I like exploring the new dimensions of web everyday and there's really too much information to grasp. Having been in this arena for quite a few years now, I can definitely say, I am a pro. Or, may not be a pro, but definitely I am better than an amateur. I am still in the process of learning and will always be.

This virtual world is changing and growing too fast and I don't want to be left behind.

Tuesday, June 5, 2012

Expanding Google Analytics Social Reports: Tracking Links To Your Site Content

Have you ever wondered which other pages on the web link to your own? Wouldn’t it be nice to know which sites are talking about your content, and in which context? Well, a problem no more: now you can see all the backlink URL’s, post titles, and more right within the new Social reports.
The concept of trackbacks, a protocol by which different sites could notify each other of referencing links, first emerged back in 2002. Since then, the blogosphere has grown in leaps and bounds, but the requirement for each site to explicitly implement this protocol has always stood in the way of adoption. If only you could crawl the web and build an accurate link graph. The good news is we already do that at Google, and are now providing this insight to Google Analytics users.
If you’re not familiar with Trackbacks, then think of it as automated Google Alerts for all of your pages: you publish new content, we scour the web for pages that link to it and build automated reports for you right within Google Analytics - simple as that.
These reports provide another layer of social insight showing which of your content attracts links, and enables you to keep track of conversations across other sites that link to your content. Most website and blog owners had no easy mechanism to do this in the past, but we see it as another important feature for holistic social media reports. When you know what your most linked content is, it is then also much easier to replicate the success and ensure that you are building relationships with those users who actively link to you the most.
To learn more about the new Social and ROI reporting, take a look at our announcement last month, and also take a look at in-depth example of how to use these new reports to measure your user’s engagement in Google+. Posted by Ilya Grigorik, Google Analytics team

Friday, June 1, 2012