Facebook lets some people email Mark Zuckerberg for $100

Facebook is apparently offering some users the opportunity to shell out $100 to email CEO Mark Zuckerberg and make sure their message lands in his main inbox rather than the box where spam-like messages to non-friends usually end up.
Sound enticing?

For most people, if you want to email President Barack Obama, basketball star LeBron James or author Vince Flynn you can certainly do so but most likely they’ll never see your message.

That’s because if you don’t know someone your missives don’t end up in their main mailbox. To see this for yourself, just go to your messages, click on “See All” and then you can access not only your inbox, but these “other” messages, as well.

The option to pay $100 to message Zuckerberg isn't open to everyone, but was spotted by Mashable, which posted a screen capture of the option in action. Apparently, Facebook is playing around with a feature it introduced last month when it began allowing people to send emails to persons they’re not friends with for $1.

“For example, if you want to send a message to someone you heard speak at an event but are not friends with, or if you want to message someone about a job opportunity, you can use this feature to reach their Inbox,” Facebook wrote in a press release. “For the receiver, this test allows them to hear from people who have an important message to send them.”

At the time, Facebook said the $1 test only worked between individual users in the U.S., and users could have no more than one message per week routed from their "other" folder to the inbox. Apparently the social network’s priority-email-for-a-buck trial got some traction, or it wouldn't throw the $100 option out there.
It’s an interesting concept, but one has to wonder how effective such messaging would actually be.
Zuckerberg has 16 million followers on Facebook, after all. Unless the message is somehow flagged something like “Hey, this person actually paid $100 to get this through to you” you’d think these famous people would have in-boxes all clogged up with tons of messages, making the chances of them opening one from a stranger unlikely.